Ted Baker hits SA!
South Africa is fast becoming home to many international designer brands, with the likes of Tommy Hilfiger and River Island, Kendall + Kylie Jenner, to most recently H&M and Balmain making its way to our shores, and now one of the UK’s leading lifestyle brands, has landed in SA!! Yes Johannesburg, brace yourself for the launch of Ted Baker‘s SS15 collection at Stuttafords, Sandton City this Wednesday, November 18th. Pinch Me, All is not as it seams…or is it!
Fantasy meets reality with Ted’s take on sports luxe, complete with metal hardwear, sequins and neoprene. Inky shades of navy and black are highlighted with pops of chartreuse, cobalt and orange that ensure a double take wherever you may wander… Proving there’s more to Ted than meets the eye, his SS15 menswear collection is what daydreams are made of; a paradise of striking colour blocks and bold hues that capture the imagination.
Having launched as a shirt specialist of some repute in Glasgow, Ted Baker quickly became the place to buy some of the very best contemporary men’s shirting around. From the beginning Ted has had a very clear, unswerving, focus on quality, attention to detail and a quirky sense of humour, so much so in fact that the first stores used to provide a laundry service for every shirt purchased – something that gained the quickly growing brand the title of ‘No Ordinary Designer Label’. Everything produced under the Ted Baker name has his personality woven into its very heart.. and to think the idea for the global brand came about while on a fishing trip! Yes fishing inspired fashion! Who would’ve thought!
Today Ted Baker is one of the fastest-growing leading lifestyle brands, and we now have a taste of it! YAY another fashion triumph for SA! The brand has come along way since its inception in Glasgow in 1987. Today Ted Baker offers a wide range of collections including: Menswear, Womenswear, Global, Endurance, Pashion, Langley, Accessories, Fragrance, Skinwear, Footwear, Eyewear and Watches.
Ted Baker has a portfolio of stores in the UK and USA and is also present in leading department stores in Hong Kong, Sinapore, Bangkok, to Kuala Lumpur, Dubai, Jakarta, Taiwan, and now Stuttafords South Africa has followed suit.
Always a man of mystery, Ted’s head-to-toe tones of creamy mints, striking peach and pastel pinks create colourful illusions, while oversized geos, contrast spots and micro florals play on perspective. Seeing is believing, after all. So get lost with Ted this season and let your imagination run away with you…you’ll soon realise that all is not as it seams….
South Africa you can shop the new Ted Baker SS15 collection at Stuttafords, Sandton City. See you there!
Read all about the Johannesburg launch with 4ElementsMedia, coming soon to Media Privé! See below for details on the Durban based launch last Thursday at the Stuttafords store at Gateway Shopping Centre.