River Island cruises into Sandton City
Jozi is sure becoming a shoppers paradise with the best of the best in fashion brands taking up shop in our city! The latest arrival to join the pack is leading high street brand River Island.
The iconic brand opened its doors to it’s Sandton City store this Wednesday is a glitz affair hosted by 4ElementsMedia, with the who’s who of Jozi’s fashion scene showing up. Inbetween the delectable chocolate brownies, champers and golden ivory macaroons created by Vicky Crease Catering and Events. We spotted Jozi’s key fashion crowd, from TrendMen Alan Foley and Krishen Samuels, Fashion designer’s Ryan Keys of Keys Fashion, Waseefa Hutton of the Hse of Bespoke by WH, to singer’s LeAnne Dlamini, Chiano Sky, Actress Zakeeya Patel, and many more.
Celebs, personalities and fashion enthusiasts all turned up to welcome the newest store addition to the Edcon group. The retail giant recently signed a franchise deal with the British high street brand River Island, to secure sole distribution rights in South Africa. “River Island is a complete shopping experience all in itself. Not only is it extremely fashion forward but it is also very versatile and possesses its own unique flair. We expect it to be a hugely popular addition to our current range,” Edcon CEO Jürgen Schreiber said to Business Day Live recently.
“We are very excited to be entering into the South African market in partnership with Edcon. We are confident that together, with our combined knowledge and experience, we can deliver fantastic fashion and a great store experience to our South African customers,” River Island CEO Ben Lewis added.
With the brand showcasing menswear, womenswear, kiddies, shoes, bags and accessories, there was something for everyone. We loved the classic neutrals and pastels that are the key colour palette for Spring! From knee-length sleeveless vets, to a classic take on sleeveless collared shirts for the ladies… we cant wait for Spring, can you?